[229] Manipulacion de Medios - Usando Estereotipos y Tocando Botones

Articulos previos habian discutido de como la retorica y los medios controlan nuestro diario vivir.  La television y la prensa escrita nos dice que comer, que vestir y que nos hace felices.  Dos casos recientes llegan a mi mente: la postal de Santini (http://alcantarillaalquimica.blogspot.com/2011/12/216-santini-and-my-antiversary.html) y mas recientemente todo este hype relacionado a una linea que leyo Amaury Nolasco en un sitcom natimuerto de ABC (http://elname.com/2012/01/productores-de-work-it-agradecen.html).

Mi opinion.

Le estan jugando el juego a los medios.  Es obvio que usaron el estereotipo del puertorique/no que es bueno vendiendo drogas solo para agitar a la diaspora ('esa expresion es la que usa mi ex ahora para los puertorique/nos expatriados.  creo que es original de Davila Colon.').  Los pejes a los que iba dirigido el mensaje, los buscones de Luis Serrano y Nydia Velazquez protestan, es tiempo de votaciones pronto...

http://www.elnuevodia.com/exigendisculpasdeabcporexpresionesdiscriminatoriascontraboricuasmiraelvideo-1159594.html
WASHINGTON – Indignados, los congresistas boricuas por Nueva York Nydia Velázquez y José Serrano reclamaron una disculpa de la cadena ABC por transmitir un programa en el que un personaje dijo que “soy puertorriqueño, debo ser bueno vendiendo drogas”.
“Eso es inaceptable. ABC debe una disculpa”, indicó hoy Velázquez, en una declaración escrita.

En realidad, es intranscendental.  Pero los medios seguiran haciendo exigencias hasta que el nuevo escandalo del dia lo releve al olvido.  Algo parecido a Maripily o JLo...issues irrelevantes que realmente no importan para nada.

http://www.vocero.com/escenario-es/maripily-se-casa-y-tendra-una-nina
María del Pilar Rivera, sí Maripily, se casa el año próximo por la iglesia y de blanco en el jardín de la mansión que será su nueva residencia en Miami. ¿Qué quién es el novio? Pues habrá que esperar hasta el día de la ceremonia porque ella ha decidido mantenerlo en el anonimato para proteger la relación. Pero eso no es todo, afirma se someterá a un método de inseminación artificial para asegurarse de tener una niña para diciembre de 2012.

http://latino.foxnews.com/latino/entertainment/2011/12/15/jlos-friends-worried-over-boy-toy-casper-smart-drives-jennifers-bentley/

One thing's for sure, Smart will not be driving JLO and Marc Anthony’s 3-year-old twins in that Bentley. RadarOnline.com reports that the Salsa crooner told Lopez that her boy toy is not allowed to drive the kiddies anywhere because of his illegal street racing fiasco and criminal record.

Si.  Issues de gran transcendencia.

Un poco de historia de la publicidad...
http://www.lahistoriadelapublicidad.com/protagonistas_ficha.php?Codnot=650

Discurso.

President of Papert Koenig Lois Inc.

Julian Koenig (born April 22, 1921) is an award winning copywriter. He was inducted into The One Club in 1966.

Julian Koenig was born April 22, 1921, into a New York City family of lawyers and judges. He studied at Dartmouth College and briefly at Columbia Law School. Before finishing law school he dropped out to write a novel and later found his way into the advertising industry. In 1946, Julian became half owner of a semi-pro baseball team, the Yonkers Indians, with his friend, writer Eliot Asinof. The team went bankrupt during its second season under their ownership, in part because there were no women's bathrooms at the Indians' ball park. Julian Koenig's older brother was Lester Koenig, a screenwriter and film producer, who, after he became a victim of the Hollywood blacklist, was principally known for heading the jazz record label, Contemporary Records.

The Advertising Writers Club

November 9, 1961

I would much rather a client gave us his successes and spared us his challeniges. But it is true that million-dollar budgets are frequently used as a substitute for good advertising. I have heard too often that advertisers must wait for the cumualative impact of a campaign to take effct.

Nonsense. The only ad that we'll run is an ad that has an immediate effect---even if it's only someone writing to say "that was the worst ad I've ever seen."

In fact the first ad we ever ran was this mother-in-law ad for the LADIES' HOME JOURNAL, We did it rather tongue in cheek but people reacted intensely.

People either likedit or disliked it, according to their relations with their mothers-in-law.

But as the advertising manager at the JOURNAL said "At least we heard from people for the first time in years."

I want an ad that people will notice and react to.

I want people to be involved. If a client says "Well, we'll offend someone," I answer, "Well, there are even people who disliked Eisenhower."

If you are alive, you've got to offend someone.

But of course if you're not, you won't. But by the same token, when you do offend some people, you are going to move and exhilarate others.

If we let copy research dictate whether we should or should not run ads, we would be out of business.

Sobre el tema de presionar botones.  Esta campa/na previa contra JCPenney y American Apparel me viene a la mente.  Articulo de Salon:

http://www.salon.com/2011/09/02/controversial_shirts/

JCPenney became the latest retailer to make itself the target of protests this week when it offered a T-shirt, aimed at preteen and teenage girls, emblazoned with the words “I’m too pretty to do homework so my brother does it for me.” As has happened with similar offerings over the last decade, protests fell swiftly into shape.

But retailers go wrong when they treat stereotypes and social issues as if they’re distant enough to be the subject of casual humor. In August, American Apparel began selling a shirt that proclaims “Teenagers Do It Better.”  It simply reminded many people that Dov Charney, the company’s CEO, has faced sexual harassment charges from many young women.

Pongamos nuestros esfuerzos en cosas que realmente valgan la pena...Se puede llegar a los extremos con facilidad.  Como esto de los badges de los Boy y Girl Scouts:

http://www.theglobeandmail.com/life/the-hot-button/not-just-pushing-cookies-brstudy-finds-scouts-sell-gender-stereotypes-toobr/article1976780/

Researchers at the University of Maryland examined scouted manuals and found that they encourage stereotypical notions of masculinity and femininity, with Girl scouts steered away from scientific pursuits just as Boy scouts are discouraged from pursuing artistic interests.

aja. y?

Stereotypical notions of gender even creep in to names of Scout badges, according to the study. Every single badge a boy can earn has a descriptive title, only 73 per cent of girls’ badges have such titles, with many others including “playful wording.” For example, the boys’ badge dealing with rocks and geology is called the “Geologist” badge.

The comparable girls’ badge? It’s called the “Rocks Rock” badge. How adorably condescending is that?

Tengo una sobrina que sabria que es geologia pero que encontraria 'extra cute' el nombre...si, la de las semillas:

http://alcantarillaalquimica.blogspot.com/2011/04/171-dead-seed-scrolls-p-01-p-04.html

Es toda una cientifica y lo sabe, pero le gusta lo cute.  Perspectiva sobre todo. 

No a tod@s nos gusta el apelativo neutr@.

Tampoco tenemos que usar el genero 'She' para reemplazar el neutro 'Child' que empujan las revistas de consejeria a nuevos padres.

 

Mientras tanto, hagamos conciencia de como erradicar estas burdas manipulaciones.  Este quiz aparenta ser un buen principio:

http://www.trainingabc.com/product_files/P/self-study-overview-test.pdf

Anyway, gracias a Raul Colon por buscar un angulo positivo a ABC.
http://raulcolon.net/2012/01/07/i-disagree-with-abc_dotcom-amaury_nolasco-insulting-puerto-ricans/

http://raulcolon.net/2012/01/09/nine-puerto-rican-secrets-abc_com-needs-to-know/

Algo del racismo y estereotipo de la TV estadounidense aqui:
http://fun.familyeducation.com/television/african-americans/35259.html
Promoting Racial Equality on TVTV networks often lack sensitivity in depicting the various ethnic groups and multiculturalism that make up American society. Neither all-white nor all-black sitcoms express the reality of daily life for most people. Fortunately, there are now better choices for quality minority programming on cable and premium channels, which are not as dependent as the networks on advertisers for revenue. It's also a good idea for parents to help their kids become aware of the fact that TV doesn't reflect reality.

Read more on FamilyEducation: http://fun.familyeducation.com/television/african-americans/35259.html#ixzz1j0cf92Bk

Un poco de etica en los medios:
http://en.wikipedia.org/wiki/Media_ethics

Y en un tema relacionado:
http://enjustaperspectiva.blogspot.com/2012/01/lo-que-el-mundo-necesitaba-otra.html

Se ve los del prejuicio de Covadonga, pero tambien se le ve la costura de los del caserio, enmascarados.  Vivi mis primeros a/nos de matrimonio detras del residencial Sierra Linda.  Oia los balazos por la noche.  Sabia del servicarro para los drogos.  Pero al igual que solo joe:

¡YO NO SE UN CARAJO POR DONDE VA UN CASQUILLO DE VERDAD!
Pero esta niña sabía EXACTAMENTE por dónde viaja un casquillo de verdad y otro de salva y ella explicaba con tanta naturalidad cómo funciona un arma, un revolver. Es más, la niña le hablaba a las cámaras con una sonrisa como diciendo que NOSOTROS somos unos chorros de ignorantes al no saber la diferencia de un revolver de verdad y otro de embuste.

No se.  Yo deje de creer en los medios hace tiempo.  Tengo cosas mas importantes que hacer con mi tiempo...  Lo dejo aqui.

A proposito de galletitas y scout girls un video de MF Doom, comparando mujeres a galletitas:

one lonely evening alone home
end up with carpal tunnel syndrome
here I am known for givin heavy backaches
grown and livin offa Little Debbie snack cakes
supposed to be checkin e-mails
all I got is messages from ass nekked females [cookies]
I don�t know no Jenny, she said it�s free
and I won�t owe her a penny
and that�s the last time I saw her
but thousands of more horrors are on line, Gomorrah
and Sodom, they got em with they curls out
and they got a better sales pitch than the girl scouts
I wonder what I owe her for?
a whole box of caramel coconut somoa
okay honey, sweet dreams
now it get very serious like peek freens
a Metal hand fills, squish it on the quilt
misses wakes up and I'm kill't over spill't milk
locked in, lookin at ya picture
fully clothed, but then I'm right there wit 'cha
thinkin about the last time I split ya wishbone
a man could only wish you do the same til he get home
fat chance, at least he got snacks
that'll have to do til the brother get back
until then, smack one-eyed jack
I hope one of his peoples could hook em wit a tri-pack
that's three different flavors
chocolate, vanilla and strawberry wafers
he actin all hard bout ta get beat up
I show em what time it is once I get this sheet up
so on as he fell off the beat down
all I hear is-[thirteen cell, put the sheet down]
damn C.O., what the hell do she know?
besides the fact she want her back dugout on the deelo
a workaholic with a fountain in the ink pen
house in the mountains and he stop drinkin again
in the wee hours he's gotten farther
livin three showers bein hot and bothered
the wiz with her leg bent, pregnant
God bless the day she wonder where her egg went
he got the L, but it's hard to drink without it
and could use some cookies, but try an not to think about it
watchin BET on jazz for knowledge on file
every other commercial, college hoes gone wild
soft batch, he prefer the other bunch
like they got for lunch, chocolate fudge butter crunch

don't mess with the Ritz bits
Wheat thins, Saltines and Trisquits
Matzoh's and Cheeze-its, catch sugar fits
every time I see a nice pair of Chips-ahoy, double chocolate chunk
somethin with the bubble in the junk in the trunk
even the oreo no matter what the weather
always kept em dipped in milk and stuck together
in the game he shameless
even uses a codename: Famous Amos
cheaper than a short stay at the Days Inn
and good like twenty five cent oatmeal raisin
give it up to em whoever invented the camera
never mind the gingerbread man or the Grandmas
sshh! make sure she don�t wake from her dream
she'll a get caught wit a handful of cream filled
[Cookies!]
it might seem ill
[go wash your hands!]