Voy breve porque estoy ocupado estos dias. Sin muchos detalles les dejo notas de aspectos psicologicos asociados a las compras en volumen. O como gastar mas ahorrando. Personalmente me gusta comprar en COSTCO pero cosas fijas, en un budget sin desviar mucho. Mis ultimas compras han trabajado de maravilla con esa idea.
Ahora, si tan solo pudiese hacer algo similar con Borders...
Resumo: Hay que ser cautelosos en como gastamos nuestro efectivo en esta era de vacas flacas.
Comprar envases extra grandes de alimentos solo estimula a desperdiciar al tener envases mas grandes, en que la mercancia se da/ne porque excede el tiempo de almacenaje o sencillamente porque se da/na por su tama/no. Esto no es Ecologicamente Sustentable.
Por si acaso, la imagen no tiene que ver nada con el articulo, solo un deseo de tiempo de ocio en tanto ajoro.
Snippet: La sicologia es la mejor manera de hacernos gastar mas, como bien indica el articulo.
I think there's been some really interesting work on what's happening inside our head when we shop. Consider a recent study led by Brian Knutson of Stanford, Drazen Prelec of MIT and George Loewenstein at Carnegie Mellon. Not surprisingly, the fMRI experiment revealed that when subjects were shown pictures of an object they wanted - people were allowed to purchase things like a George Foreman grill, or a Napoleon Dynamite DVD - brain areas associated with anticipated rewards, such as the nucleus accumbens, exhibited a spike in activity.
And this is where all those details of the Costco shopping experience make us more likely to spend money. The bare bones warehouse aesthetic, the discounted house brand, the constant reassurance that we're paying "wholesale" prices - it's all an effective means of convincing us to not worry so much about the price tag. As a result, we're able to focus entirely on our anticipated pleasures, which is why I walk out of the store with all this stuff I don't need.
Snippet: Flash from the Obvious
Web Extra: More Costco Secrets
Costco places all the fresh food in the back of the store (because that way shoppers have to go through the whole store first in order to get to the most popular items).
The brand names at Costco constantly change because Costco buys from whichever namebrand company overproduced that month.
Everything at Costco is constantly being reviewed for efficiency. The company recently changed the shape of their milk cartons to get rid of the empty space at the top. They can fill skinnier jugs all the way to the top, so they can get more gallons onto the same amount of space on a freight truck.
Costco's signature line is called Kirkland, and they have house brands of everything from wine to socks, candy and milk.
Costco places all the fresh food in the back of the store (because that way shoppers have to go through the whole store first in order to get to the most popular items).
The brand names at Costco constantly change because Costco buys from whichever namebrand company overproduced that month.
Everything at Costco is constantly being reviewed for efficiency. The company recently changed the shape of their milk cartons to get rid of the empty space at the top. They can fill skinnier jugs all the way to the top, so they can get more gallons onto the same amount of space on a freight truck.
Costco's signature line is called Kirkland, and they have house brands of everything from wine to socks, candy and milk.
Snippet: Flash de lo Obvio
How Retailers Trick You in to Buying Stuff You Don’t Need (and How to Fight Back)
En resumen el autor ilustra los siguientes puntos, que son extra obvios:
[1] Los Carritos Grandes para que pongas mas cosas
[2] Localizacion de Muchos Espejos en Tiendas de Ropa
[3] La falacia de comprar en paquetes grandes es un modo de ahorrar
[4] Poner todo en pilas altas en pasillos llenos para atrasar el paso
[5] Esconder los articulos basicos al final de la tienda
[6] Baratillos por 'Cierres de Tienda' y 'Liquidacion de Inventario'
[7] Muestras gratuitas
[8] Credito Facil
[9] Chatarra, Dulces y Revistas en la caja
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